对当代消费异化的反思——基于马尔库塞的消费异化理论

A Reflection on the Consumption Alienation in the Modern Age-Based on Marcuse’s Consumption Alienation Theory

消费不单单是一个经济的问题,并且同人的存在状态和生态环境紧密相关的重要问题。自由的、真正满足人类需求的消费是人类走向全面发展的必要条件。但是,改革开放以来,伴随着西方的消费文化的传播和我国经济的发展,人们的消费行为表现出了病态的趋势。西方马克思主义者马尔库塞以其敏锐的洞察力对发达资本主义社会的消费异化现象进行了深刻的批判,揭示了消费过程中“自由的不自由”。这对于当今身在异化消费中却不自知的人们有着重大的警示意义。

Consumption is not limited to the domain of Economics,it is an important issue that concerns human existence and the ecological environment.The kind of consumption that human need as a necessary condition for their all-round development should be free and cater for their real needs.But since the enforcement of reform and opening-up policy,the consumer behaviors of Chinese people have been changing with the propaganda of western consumer culture and the development of our own market economy.As a result of all these,our consumer behaviors are getting more and more peculiar.Marcuse was a Marxist from the western world,his had deep insights into the phenomena of consumption alienation in the advanced capitalist society.And based on these insights,he made his judgment and suggested the theory of“shackle in the disguise of freedom”.It is like a wake-up call for the modern consumers who are still indulging themselves in alienated consumption.