福建泉州大学生电子商务创业发展研究——以信息生态理论为视角

A Research of Fujian Quanzhou College Students' E-commerce Venture:Based on the Perspective of Information Ecology

"大众创业、万众创新"的时代背景下,大学生是电子商务创业的重要群体。电子商务代表着当前社会经济增长的主流方向,因此,推动泉州大学生电子商务创业发展,对泉州网络经济发展具有重要意义。基于这两方面的考虑,结合泉州大学生电子商务创业的调研统计数据,以信息生态理论为视角,利用电子商务信息生态模型,从外部环境、内部环境和信息人因子三个方面分析泉州大学生电子商务创业的主要影响因素。针对经济发展环境、网络营销、创业能力是泉州大学生电子商务创业的主要影响因素的现状,为了促进泉州大学生电子商务创业的发展,政府应改善创业环境,高校应提升创业教育效果,大学生应提高自身创业能力。

College students are the important group of e-commerce industry.Quanzhou college students’e commerce venture can promote regional economic development and is significant to Quanzhou network economy against the background of“mass entrepreneurship and innovation”.Information ecology model was built up,and the current situation and problems of Quanzhou college students’e-commerce venture was studied in empirical research from the perspective of“information-man-environment”system equilibrium.Influence factors were analyzed from the perspective of external environment,internal environment and information personnal.The main problems of Quanzhou college students’e-commerce venture were found out.The three main factors were economic development environment,network marketing,and entrepreneurial ability.In order to promote the development of Quanzhou college students’e commerce venture,the government should improve the entrepreneurial environment,colleges should enhance the effect of entrepreneurship education,and college students should improve their own entrepreneurial ability.