大数据时代快递与电子商务产业链协同度研究

Research on Industrial Chain Synergy Degree in Express and E-commerce Industry in Big Data Era

研究目标:研究快递与电子商务产业链协同度。研究方法:从产业链视角出发,以协同学理论为基础,构建快递与电子商务产业链协同度模型。采用聚类-灰色关联分析方法构建快递与电子商务产业指标体系,并依据2008～2015年监测的面板数据进行实证分析。研究发现:快递与电子商务均向着有序化的方向发展;电子商务有序度大于快递有序度;快递与电子商务呈现出良好的协同发展态势,但协同发展仍不稳定。研究创新:将快递与电子商务产业分别作为两个子系统,将快递与电子商务产业链整体作为复合系统,体现二者协同发展的复杂性。研究价值:推动快递与电子商务产业链的进一步纵向深度融合发展,电子商务给快递带来红利的同时又倒逼着传统快递加速转型升级。

Research Objectives:Research on industrial chain synergy degree in express and ecommerce industryResearch Methods:Based on the perspective of industrial chain and synergetics theory,constructed the industrial chain synergy degree model,and used clustering and grey relational analysis methods to select order parameters,then carried out empirical study using panel data of express and ecommerce in 2008~2015Research Findings:The development of express and ecommerce are both becoming more and more large and orderly,the order degree of ecommerce is greater than express,express and ecommerce show a good coordinated development,but they're still unstable and need to be further strengthenedResearch Innovations:This study regards express and ecommerce as two subsystems and the whole express and ecommerce industrial chain as a composite system,reflects the complexity of the synergistic developmentResearch Value:This study promotes the further integration and development of express and ecommerce industry chain,ecommerce brings a bonus to express and at the same time forces traditional express to accelerate the transformation and upgrading.