《市场调研与营销》课程的改革探索

Exploration on the Reform of "Market Research and Marketing" Course

《市场调研与营销》作为一门实践课,必须不断改革探索符合该课程特色的教学模式,以适应"新工科"教学目的。本文在分析了市场调研与营销实践教学课程的重要性和存在问题后,给出了一些创新性探讨改革的建议和效果,旨在进一步推动本课程实践教学模式全面实施,从而提高实践教学环节的质量和效率。

"Market Research and Marketing"as a practice course,we must reform the curriculum and explore with the characteristics of the teaching mode,to adapt to the"new science"teaching.Based on the analysis of the importance of market research and marketing practice teaching and existing problems,gives some innovative suggestions and discuss the effect of reform this,in order to further promote the full implementation of the curriculum practice teaching mode,so as to improve the practice teaching quality and efficiency.