论网络“意见领袖”的道德引领功能

Disucussion on the Moral Leading Functions of Opinion Leaders

在网络空间里,"意见领袖"实际上发挥着某种观念领袖的特殊职能,即特定网络群体的价值观和道德取向的捍卫者和引导者。应对这些"意见领袖"的具体言行提出特殊道德要求,让其在与网民或粉丝的平等对话、交流中传播正能量,弘扬社会理性和公共精神,发挥积极的道德引领和提升功能,对网民施加道德观和道德思维方面的积极影响,以此推进网络空间公共道德建设的不断发展。

In the cyberspace,Opinion Leaders actually plays a special role of concept leaders,who are the defenders and leaders of netgroup's value and moral orientation.Opinion Leaders'words and deeds should follow moral standards.When communicating with netizens(fans),they can spread positive energy,carrying forward social rationality and public spirit,playing a positive role in moral lead and improvement,having a positive influence on netizens'morality and moral thinking,therefore,promoting the development of public morality construction in cyberspace.