从网络流行语看青年思想政治教育话语创新

The Discourse Innovation of Youth Ideological and Political Education from the Perspective of Network Buzzwords

网络化时代传统青年思想政治教育话语面临剧烈的冲击与挑战,以网络流行语为窗口,观察当代青年的社会心理需求与语言喜好特点,是有针对性地提高青年思想政治教育话语实效性的重要路径与前提。分析近年的网络流行语发现,当代青年在调侃、戏谑等娱乐化表象背后实际传达了渴望宣泄情绪、获取娱乐快感、争取话语权、展现个性、寻求群体归属以及寻爱求暖等多面需求,网络流行语的创造和传播折射出当代青年对简洁性与快捷性、内涵性与可再造性、幽默性与解构性、现实性与通俗性的语言风格的喜爱。契合当代青年的时代特点,青年思想政治教育话语的创新与转型应注意调整话语格局、关照现实问题、吸收流行话语资源、转换话语表达方式,不断推进教育话语的理念创新、理论创新、内容创新与形式创新。

In the age of Internet,the traditional youth ideological and political education is faced with drastic impact and challenge.Using the network buzzwords as a window to observe the social psychological needs and language preferences of contemporary youth is an important way to improve the effectiveness of the discourse of youth ideological and political education.The analysis of recent internet buzzwords reveals that behind the entertaining appearance of ridicule and joking,the contemporary youth actually convey multi-faceted needs of giving vent to emotion,entertaining pleasure,fighting for the right to speak,displaying individuality,seeking group affiliation,and seeking love and warmth.The creation and dissemination of network buzzwords express the love of contemporary youth for the language style of conciseness and quickness,connotation and reusability,humor and deconstruction,reality and popularity.In view of the characteristics of the contemporary youth,the innovation and transformation of the discourse of youth ideological and political education should pay attention to adjusting the pattern of discourse,responding to realistic problems,absorbing the resources of popular discourse,translating the expression of discourse,and constantly promoting the concept innovation,theoretical innovation,content innovation and form innovation.