混合方法视角下的跨屏用户类型研究

Research on Cross-screeners' Type from the Perspective of Mixed Method

移动互联时代,信息环境与信息技术的急速变革催生用户信息行为的嬗变,新兴而又常态化的跨屏行为折射出当下一种重要的社会与经济现象,跨屏用户类型研究也被提上日程。本文以探索性的访谈与验证性的结构化日志方法结合,形成定性和定量研究混合的顺序设计与三角互证思路,将跨屏用户划分为偶尔跨屏用户、普通跨屏用户、专业性跨屏用户和先锋派跨屏用户四类,渐进式勾勒出跨屏用户类型的丰富特征。最后提出移动互联环境下的跨屏服务可以"分类服务观"为导向,寻求跨屏用户内在"素养提升"与外在"服务供给"的不断改善。

In the era of mobile Internet,the rapid change of information environment and information technology leads to the evolution of user information behavior.The emerging and normalized cross screen behavior(CSB)reflects an important social and economic phenomenon,and cross-screeners’type research is also on the agenda.In view of the particularity and complexity of CSB,this paper combines exploratory interview with confirmatory structured diary methods to form a sequential design and triangulation method which are mixed with qualitative and quantitative research.Then the cross-screeners are divided into four types,that is,occasional cross-screener,ordinary cross-screener,professional crossscreener,and avant-garde cross-screener.The rich features of the cross-screeners’type are asymptotically sketch out.Finally,it is proposed that the cross screen service in mobile interconnection environment can be guided by the“classification service view”and seek the continuous improvement of the internal“literacy promotion”of cross-screeners,and the external“service supply”of cross screen service.