新媒体背景下湘西手工艺类非物质文化遗产传播策略研究

Research on the Spread Strategy of Intangible Cultural Heritage of Handicrafts in Xiangxi under the Background of New Media

新媒体背景下,本文提出建立传承人媒体展示平台,打造多媒体立体传播渠道,建立数字化档案、数字化多媒体展示和体验等传播策略,对湘西手工艺类非物质文化遗产的传播传承具有重要意义。

Under the background of new media,this paper proposes to build a media exhibition platform for inheritors,build a multimedia three-dimensional communication channel,and establish a dissemination strategy such as digital archives,digital multimedia display and experience,which is of great significance for the dissemination and inheritance of handicraft intangible cultural heritage in Xiangxi.