跨境电商出口视角下的金砖国家间跨境电商发展研究

On the Development of BRICS' Cross-border E-commerce Based on China's Export Trade

目前,跨境电商成为金砖国家间深入发展经济合作的重要途径。我国对俄罗斯、巴西、印度、南非四个金砖成员国的跨境电商出口意愿强,增长快,但也存在跨境出口不平衡、国际规则不健全、跨境贸易信息渠道匮乏、第三方平台依赖性强且选择能力差、跨境电商人才紧缺、跨境电商出口营销能力弱等问题。建议发挥我国"一带一路"倡议与金砖国家合作机制互促效应,积极倡导金砖合作机制内跨境电商规则的构建,努力提升跨境信息获取、平台选择、人力资源升级能力及跨境电商出口竞争力。

Cross-border E-commerce is an important channel for the deep economic cooperation between BRICS currently.Our country has a strong desire for cross-border e-commerce export to four BRICs members--Russia,Brazil,India and South Africa.The export growth is rapid,but there are also some problems such as the imbalance of crossborder export,the unsound international rules,the lacking of cross-border trade information channels,the strong dependence of the third party platforms and poor selection ability,the shortage of cross-border e-commerce talents,and the weak export marketing ability of crossborder e-commerce.This paper suggests that the interrelation between BRICS cooperative mechanism and“the Belt and Road”initiative should be brought into play,the construction of Cross-border E-commerce rules within the BRICS cooperative mechanism should be advocated actively.The capacity to achieve Cross-border information,to select Cross border e-commerce platform,to upgrade human resource and to expand Cross-border E-commerce export should be developed strenuously as well.