动员对象视域中志愿服务者社会动员探究

Social Mobilization for Voluntary Service:from the Perspective of Mobilization Target

志愿服务行为的悖论性、服务对象的陌生性以及志愿服务活动的组织性决定了志愿服务离不开社会动员。文章将志愿服务动员的对象分为潜在志愿者、注册志愿者、志愿服务对象以及志愿服务的社会资助者。文章一一分析了对各个动员对象进行动员的必要性、可行性,提出了具体的动员措施。文章认为:志愿服务组织是志愿服务社会动员的主体;构建志愿服务文化符号和建立志愿服务组织公信力是志愿服务社会动员的两项基本策略;建立合作共赢的动员平台、充分利用现代信息化技术、人文关怀是志愿服务社会动员的三大重要途径。

The paradox of voluntary service,unfamiliarity of serving target and organization of voluntary work determine that without social mobilization there is no voluntary work.The article divides the targets of the voluntary service mobilization into potential volunteer,registered volunteer,voluntary service target and social sponsor of the voluntary service.Then it analyses the necessity and availability of the mobilization for the targets respectively and presents detailed mobilization measures.It is purposed that voluntary service organization is the main body of social mobilization for voluntary service.Building the cultural symbol of voluntary service and public trust for the organization are the two basic strategies of social mobilization for voluntary service.Building the win-win cooperation mobilization platform,utilizing modern information technology,and humanistic care are the three important ways of social mobilization for voluntary service.