“一课两赛”在招贴设计教学改革中的实践研究——以遵义师范学院首届大广赛为例

The Practice of "One Lesson and Two Competitions" in the Teaching Reform of Poster Design——Taking the first Advertising Art Competition of Zunyi Normal University as an Example

招贴设计是高校视觉传达专业的一门主修课程,具有很强的实践性。文章从以"大广赛"为导向的实践教学模式出发,探讨招贴设计课程教学现状以及"一课两赛"教学模式改革尝试,进一步阐述了"一课两赛,赛课结合"在招贴设计课程实践教学改革中的重要作用。

Poster design course is one of the most practical major courses of visual communication in colleges and universities.This article discusses the present situation of poster design teaching from the perspective of the practice teaching mode of college student advertising art competition.As well as the exploration of the reform practice of the teaching mode of"one lesson and two competitions",the article further expounds the achievements and results obtained in the reform of poster design practice teaching by"one lesson and two matches,combination of competition and classes".