线上线下相结合的实体店团购平台的分析与设计

Analysis and Design of the Group Purchase Platform in Store Combined with Online and Offline

面对网购带来的冲击,不少实体店商家纷纷采取打折促销的方式吸引消费者。针对传统实体店促销方式的诸多缺点,如商品优惠信息传播慢、传播范围窄、团购人员聚集困难、售后服务不到位等问题,从信息化角度考虑提出建立"聚优惠"实体店团购平台,以线上线下相结合的模式帮助实体店商家改进现有促销模式的不足,健全服务体系。本文介绍了平台的服务模式,阐述了平台的线上线下服务流程以及系统架构,并对平台的优势进行了总结。

Faced with the impact of online shopping,many stores have adopted the way of discount to attract consumers.In view of the disadvantages of traditional marketing methods of stores,such as slow dissemination of preferential information,narrow dissemination scope,difficulty of group purchasing staff gathering and lack of service after sales,this paper puts forward the proposal to set up a"JU YOU HUI"store group purchase platform from the perspective of information.The combination of online and offline services helps store owners to improve the existing sales model and improve the service system.This article describes the platform's service model,describes the online and offline service processes and system architecture of the platform,and summarizes its advantages.