基于SWOT和QSPM分析的公安院校校报竞争战略选择

Competitive Strategy Selection of Newspaper of Police Colleges Based on SWOT and QSPM Analysis

在新媒体兴起时代,公安院校校报要寻求一个有利的竞争地位,首先需要进行SWOT分析,了解公安院校校报的优势和弱点、外部的机会和威胁,在此基础上通过定性分析并运用QSPM矩阵工具进行定量分析,最终确定集中化战略作为自己的竞争战略,也就是要以热爱公安事业的学警作为目标读者,做足、做好"政治建院"、"以德育警"两篇文章,主打公安忠诚教育。

In the era of the rise of new media,journals of police colleges must seek a favorable competitive position.First,SWOT analysis is needed to understand the strengths and weaknesses of school newspapers in public security schools,external opportunities and threats,and on this basis,through qualitative analysis,Using the QSPM matrix tool for quantitative analysis,the finalization of a centralized strategy as its own competitive strategy is to use the police as a target reader who loves the public security undertaking to do well and do a good job of“building a political institution”and“doing moral education”.