南粤古驿道定向大赛与乡村文化旅游的融合发展

A study of the fused development of south Guangdong ancient post road orienteering championship and rural cultural tourism

通过实地考察等方法对南粤古驿道定向大赛与乡村文化旅游的融合情况进行分析。南粤古驿道定向大赛与乡村文化旅游融合发展主要依靠定向探寻与乡村户外体验的契合、定向赛事参与与乡村文化旅游需求扩大、政府的主导与民间力量的积极配合3种动力,但在融合发展的过程中还存在着赛事和文化旅游配套不足、市场化程度不高、产业融合程度不深等问题,需要更加注重基本资源和功能融合、强化支撑层面的市场和产业价值链整合、深化品牌和文化融合的发展,以推动南粤古驿道定向大赛与乡村文化旅游的深度融合发展。

By using methods such as field investigation,the authors analyzed the situation of fusion of south Guangdong ancient post road orienteering championship and rural cultural tourism.The fused development of south Guangdong ancient post road orienteering championship and rural cultural tourism mainly relies on such 3 driving forces as the fitting of orienteering exploration and rural outdoor experience,orienteering championship and rural cultural tourism need expansion,the active cooperation of government leading and civilian forces,however,in the process of fused development,there are still problems such as insufficient matching resources for the championship and cultural tourism,no high degree of marketization,no high degree of industrial fusion etc;we should focus more on the fusion of basic resources and functions,intensify the integration of the supporting market and the industrial value chain,and deepen brand and culture fused development,so as to boost the deeply fused development of south Guangdong ancient post road orienteering championship and rural cultural tourism.