浅谈武术套路商业化发展

The Commercialized Development of Wushu Routine

武术是我国优秀的民族传统体育项目,主要以套路、格斗、功法为主要运动形式,具有良好的健身价值和技击价值。武术的本质属性是技击,武术套路是体现技击特征的基础,在国家大力发展武术及武术产业化的迅速发展的时期,武术套路以商业化的形式呈现出来,是武术发展的途径之一。文章通过文献资料法、访谈法、逻辑分析法等,得出武术套路商业化运营的方式、表现形式及存在商业化中存在的问题。针对存在的问题,提出相应的建议,为武术套路商业化发展提供理论借鉴,使武术获得更好的发展。

Wushu is an outstanding national traditional sports item in our country,which is mainly composed of routine,fighting and power law.Wushu is the essence of martial arts,martial arts routines is to reflect the characteristics of martial arts,with the rapid development of martial arts and the rapid development of the industrialization of martial arts,martial arts business in different forms of presentation.In this paper,through literature,interviews,logical analysis and so on,we can find out the way,the form of expression and the problems existing in the commercialization of Wushu routines.In view of the existing problems,this paper puts forward the corresponding suggestions for the development of Wushu routines to provide theoretical reference for the development of wushu.