武术散打商业化发展主体及困境研究

Research on the subject and predicament of Commercial Development of Wushu Sanda

文章在厘清中国武术散打发展历程及商业化现状基础上,通过分析武术散打商业化过程中由群众、主管部门、社会组织构成的三元主体结构特征,探讨中国武术散打商业化所面临的困境。采用文献分析法、逻辑归纳法和访谈法。结果表明,目前武术散打商业化发展主要面临武术协会制度缺失、社会体育组织职能缺失和群众认识不足等困境;依据困境提出相应优化路径有武术散打商业化发展必须加强武术协会制度的建设;加快社会体育组织角色的转变;加强武术散打运动的普及力度等,为充分发挥中国武术散打运动的经济价值以及发展壮大中国传统体育项目提供理论依据。

On the basis of clarifying the development course and commercialization status quo of Chinese Wushu Sanda,this paper analyzes the characteristics of the ternary subject structure made up of the masses,competent departments and social organizations in the commercialization process of Wushu Sanda.This paper discusses the difficulties faced by the commercialization of Chinese Wushu Sanda.Literature analysis,logical induction and interview were used.The results show that at present the commercial development of Wushu Sanda is mainly faced with the lack of Wushu Association system,the lack of social sports organization function and the lack of understanding among the masses.According to the difficulties,it is necessary to strengthen the construction of the Wushu Association system,accelerate the transformation of the role of the social sports organization,strengthen the popularization of Wushu Sanda,etc.In order to give full play to the economic value of Chinese Wushu Sanda and the development of traditional Chinese sports to provide theoretical basis.