试论报刊媒体融合发展的路径和模式——以江西本土报刊媒体为例

Discussion on the Path and Mode of the Integration Development of the Press and Media——Taking the Local Press in Jiangxi Province as an Example

论文基于江西本土报刊媒体融合发展,分析归纳了当今报刊媒体融合发展的几种路径和模式:一,整合媒体资源,打造中央厨房,共同构建云平台;二,建立建立舆论阵地的全媒体方阵;三,自主开发和合作研发移动终端,抢占APP资源;四,依托主业资源,获取资源,进行资本化,然后再反哺主业,良性循环。并根据江西本土报刊媒体融合的发展,提出了自己的思考和建议:一,始终将内容放在首位;二,加快对融媒体专业人才的教育培训。

Based on the integration development of local newspapers and media in Jiangxi,the paper analyzes and summarizes several paths and modes in today's integration development of newspaper and media.First,integrating the media resources,building the central kitchen,and establishing the cloud platform together.Second,establishing an all-media matrix for public opinion positions.Third,independent development and cooperative research and development of mobile terminals,so as to preempt APP resources.Fourth,relying on the main industry resources to obtain resources and carry on the capitalization,then feed back to the main industry,and realize virtuous circle.According to the integration development of local newspaper and media in Jiangxi province,the author puts forward his own thoughts and suggestions:the first one is to put the content in the first place,the second one is to speed up the education and training of the professional talents of integrated media.