大学生体育用品消费影响因素探析——以武汉高校大学生为例

Analysis on the Influencing Factors of College Students' Consumption on Sports Goods—— Taking College Students in Wuhan for Instance

体育用品作为强健体魄、休闲运动的主要物品,已成为大学生校园生活中的重要组成部分。随着我国社会的不断进步和经济的快速发展,武汉高校大学生的生活方式不断改变,体育用品的消费需求随之扩大,消费水平也不断提高。经济能力、体育用品属性、区域差异及个人因素等都会影响武汉大学生的体育用品消费。培养大学生参与体育运动的意识,准确掌握市场消费信息,加强高校体育课程改革,完善大学生体育设施建设,是促进武汉高校大学生体育用品健康消费的有效途径。

Sporting goods,as the main items of physical fitness and leisure sports,have become an important part of college students'campus life.With the continuous advancement of our society and the rapid development of the economy,the lifestyle of college students in Wuhan has been constantly changing.The consumption demand for sporting goods has expanded,and the level of consumption has also increased.Economic ability,sports goods attributes,regional differences and personal factors will all affect the consumption of sports goods for Wuhan college students.And it has also become the effective ways to promote the healthy consumption of Wuhan college students in sports goods to cultivate the awareness of college students to participate in sports,accurately grasp the market consumption information,strengthen the college sports curriculum reform,and improve the construction of sports facilities for college students.