SNS环境下商务英语应用策略浅析

Brief Analysis of the Application Strategies of Business English under the SNS Environment

随着网络和智能手机的普及,SNS社交媒体已经融入人们生活的各个方面,外贸从业人员必须清楚地认识到SNS功能的重要性。如果仍然停留于传统的交际模式而不做出改变,将会被市场淘汰。以SNS广义含义为基础,对其在外贸环境下的狭义含义进行剖析分类。在深入分析SNS的两极性,也就是即时性和延展性的基础上,探究其对外贸从业人员以及整个外贸行业所带来的挑战。从客户背景信息收集,不同背景环境下词汇积累以及多语境语言应对三方面,浅析了在SNS环境下商务英语的应用策略。

With the popularization of network and smart phones,SNS has been incorporated into every aspect of people′s life.Employees in foreign trade should be clear about functions of SNS,and would be phased out by the market for sure if they cling to traditional interaction modes.Based on its broad meaning,the paper analyzes and categorizes narrow meanings of SNS in the foreign trade environment.After the in-depth analysis of its bipolarity,namely instantaneity and extensibility,the paper further explores challenges caused by SNS to employees in foreign trade and even to the whole industry.At last,the paper expounds the application strategies of business English under the SNS environment from the aspects of client background information collection,vocabulary accumulation under different contexts,and responses in different language contexts.