文化“三自”视野下东北餐饮业老字号的发展之路

Development Approach of Historical Catering Brands in Northeast China in the Cultural Context of Self-consciousness,Self-confidence and Self-advancement

市场运营中上升到文化层面的餐饮业,已经不单单是吃的问题。多维度、立体化的经营,呈现出良好的发展态势。餐饮业老字号有着悠久的历史,文化底蕴深厚。借助"十三五"期间文化与市场相结合的良好发展机遇,发挥其文化和经济两大属性,以此才能谋求更好的发展和上升空间。裹挟在中国餐饮大潮之中的东北餐饮业的老字号,应该利用自身的文化优势,在文化自觉、文化自信、文化自强的推动下,找准市场定位,获得更好的发展和可持续的文化传承,不负老字号的历史使命和品牌价值。

In terms of marketing,the catering industry concerns more about culture than food and a multi-dimensional approach should be adopted to help develop the historical catering brands with rich cultural heritage and great economic potential,which is now facing great opportunities during the period of the 13th Five-year Plan,which aims at balanced development of culture and market.Like those of the rest of China,the historical catering brands of the Northeast should,based on their own cultural tradition,locate their positions in the market according to the principles of self-consciousness,self-confidence and self-advancement to accomplish their historical objectives and demonstrated their brand value by attaining sustainable development.