数字电视付费频道预览及快速订购功能的原型设计与开发

Development of Preview and Quick Order Prototype for DTV Paid Channel

付费频道是数字电视重要增值业务之一,但在付费频道业务推广中存在用户体验不佳的问题。当用户切换到付费频道时,由于该节目未授权,用户无法看到付费频道的内容,不利于付费频道市场推广,而且传统的付费频道开通方式很繁琐,进一步加剧了付费频道的冷落状况。本文基于"互联网+"的思维,开发付费频道实时预览及快速订购功能,当用户切换到付费频道时,可以实时预览当前播放的频道,然后在屏幕上呈现当前频道的订购二维码,用户可用手机微信或支付宝等互联网支付手段快速订购业务。目前,该系统在江苏有线已完成原型研发。

The Paid channel is one of the important value-added services of DTV,but there is a problem of poor user experience in the business promotion of paid channel.When the user switches to the paid channel and the program is not authorized,users cant get the content from the paid channel intuitively.This is not conducive to the promotion of the paid channel.The traditional way to subscribe a paid channel is very complicated,which further exacerbates the deserted situation of the paid channel.According to"Internet plus",this paper introduces the real-time preview and fast ordering functions of paid channel.When a user switches to a paid channel,he or she could preview content in real time.And then there is QR code on the screen for subscribing.It is fast using WeChat or Ali-payment on a mobile phone and other internet paying ways as well.At present,the system prototype has been developed in Jiangsu Cable Network Technology Research Institute Co.Ltd.