山西特色农产品的互联网创新营销模式研究——以山西吕梁临县红枣为例

Research on the Internet-based Innovative Marketing Mode of Shanxi Characteristic Agricultural Products——Taking Jujube Products of Lvliang Linxian County as an Example

科学技术的发展带动了产业的进步,中国作为世界上电子商务发展最为迅速的国家,农产品通过电子商务的渠道进行销售已经是未来发展一个不可避免的趋势,农产品电子商务有着广阔的应用前景。吕梁是全国最大的红枣基地,产量占全国总产量的13.4%,红枣产业已成为当地农民增收的主导产业。以吕梁临县红枣为例,针对特色农产品的互联网创新营销模式进行分析,希望能够起到抛砖引玉的作用。

The development of science and technology is also promoting the progress of the industry.As the most rapid developing country in the world,the electronic marketing of agricultural products has been an inevitable trend in the future.Agricultural products have a broad application prospect.Lvliang is the largest base of jujube production in China,accounting for 13.4%of the total output.The jujube industry has become the leading industry for local farmers to increase their income.Taking the Lvliang Linxian County jujube as an example,expound and analyze the Internet-based innovative marketing mode of the characteristic agricultural products,hoping to arouse more valuable opinions from other scholars.