摘要
对甘肃省14所本科院校图书馆微信公众平台在阅读推广工作中的应用现状进行调查分析,运用微信传播指数(WCI)对阅读推广效果进行量化,总结分析甘肃省本科高校图书馆微信公众平台在阅读推广工作中的特点及存在的问题,并提出针对性建议。
This paper investigates and analyzes the status quo of the WeChat public platform of 14 colleges and universities in reading and promoting work in Gansu Province,and uses the WeChat communication index(WCI)to quantify the effect of reading promotion,and finds out the characteristics and problems of the WeChat public platform of the colleges and universities in reading and popularizing.Through the investigation and analysis,the paper puts forward some suggestions for the application of WeChat public platform to the reading promotion activities of Gansu university libraries.
作者
杨婷
YANG Ting(Northwest Minzu University,Lanzhou 730030,China)
出处
《大学图书情报学刊》
2018年第4期41-47,共7页
Journal of Academic Library and Information Science
关键词
微信公众平台
阅读推广
阅读服务
甘肃省
本科院校
WeChat public platform
reading promotion
reading service
Gansu province
university
