碎片化的枷锁:基于扎根理论的社交媒体使用研究

The Shackle of Fragmentation: A Grounded Theory Research on Use of Social Media

人们使用社交媒体倦怠和依赖共存,现有研究难以解释用户使用社交媒体的动机和深层原因。引入扎根理论能解决在没有成熟文献的情况下,研究者通过受访者的视角找出事情的规律,解释研究者关注的现象。以大学生作为研究对象,运用扎根理论对社交媒体的使用现状进行研究发现:尽管大学生对社交媒体使用产生了倦怠心理,多重使用动机仍然将大学生捆绑在社交媒体上,形成一种近乎矛盾的新型社交媒体依赖;社交媒体使用容易导致思维习惯、生活方式等的碎片化。

Individuals experience psychological exhaustion and psychological dependence when they use social media.The current literature is limited in explicating the motivation and underlying reasons that propel individuals to use social media.The grounded theory approach enables the researcher to uncover trends in events and explain focal phenomenon from the perspective of interviewees when there is a lack of mature literature.Using the grounded theory method,we studied the current status of social media use by focusing on the college student sample,it is found that although college students were experiencing psychological exhaustion with social media use,they were nevertheless trapped by social media due to the effects of multiple motivations,thus causing them to experience a new form of quasi-contradictory social media reliance.Social media use can easily cause individuals to experience fragmentation in their mindsets and lifestyles.