新乡市休闲农业旅游者旅游行为调查分析

Analysis of Tourist Behavior of Leisure and Agricultural Tourists in Xinxiang City

新乡市周边地区拥有丰富的休闲农业旅游资源,这些地区具有出行便利、旅游费用适中等有利条件,一直以来都是新乡市内外游客日常进行休闲娱乐的首选地区。为了了解新乡市休闲农业旅游不断发展的趋势,对旅游者从认知、旅游行为和旅游满意度三个维度对旅游者行为进行问卷调查,发现旅游者对新乡市休闲农业旅游认知度偏低,旅游行为特点是低频次、消费适中、低重游率,对新乡市休闲农业旅游基本满意。并提出要从政策、人才培养、特色创新和加强宣传等方面改善现状的建议。

Xinxiang area is rich in leisure agriculture tourism resources,the region has the advantages such as convenient travel,travel cost economy,has always been the discovery of choice for leisure and entertainmen t areas inside and outside visitors daily.In order to cater to the growing trend of leisure agriculture tourism activities in Xinxiang city,this paper surveys tourists'behaviors from three dimensions:tourists'cognition,tourism behavior and tourism satisfaction.Through the analysis,the article thinks that tourists have low awareness of leisure agriculture tourism in Xinxiang city;The characteristics of tourism behavior are low frequency,moderate consumption,low revisiting rate;Basic satisfaction of leisure agriculture tourism in Xinxiang city.It is proposed to improve the status quo in terms of policy opportunities,talent cultivation,characteristic innovation and enhancement of publicity.