校园网络亚传播圈视域下高校思想政治教育创新

The innovation of University Ideological and Political Education under the Vision of Communication Sub-circle of Campus Network

校园网络亚传播圈是一个既开放又相对封闭的信息传播子网络,是高校网络思想政治教育的主战场。必须从高校思想政治教育的鲜明特点、成熟经验和历史使命出发,重新认识高校思想政治教育与互联网的相互关系。在校园网络亚传播圈内培育意见领袖是做好高校网络思想政治教育的突破口,必须关注受众,了解学生走进学生,最终赢得学生;必须关注内容,要日积月累温故知新,最终信手拈来;必须关注队伍,要旗帜鲜明震耳呐喊,最终"一呼百应"。

Communication sub-circle of campus network is an open and relatively closed information-spread sub-circle,which is the main battlefield of ideological and political education in college and university network.We have to focus its distinct characteristics,ultimate aim and time mission for re-understanding the mutual relationship between college’s and university’s ideological and political education and network,valuing instead of adoring internet.The development of opinion leader in communication sub-circle of campus network is sally port of a great ideological and political education in college and university,which means we must pay attention on audiences-knowing students,approaching students,then gaining students,on contents-accumulating details,reviewing details then understanding details,on team-banner,shouting banner,then agreeing banner.