基于改进层次分析法的健康旅游资源评价研究

Research on the Evaluation of Health Tourism Resources Based on the Improved AHP Method

健康旅游是新常态下最重要的旅游发展方向之一。科学地评价健康旅游资源对健康旅游的规划、开发具有重要影响。在参考行业标准和相关研究的基础上,从景观价值、健康价值、环境条件和开发条件四方面,选择23个指标构建健康旅游资源评价指标体系。利用改进的层次分析法对各指标权重进行测算,通过引入类间权重和类内权重两个变量确定专家的权重,类间权重体现专家学术和经验的差异,类内权重体现专家个体逻辑性的差异,从而使求得的指标权重更为科学、合理。测算出准则层权重、指标层综合权重,以期为健康旅游的规划、开发提供参考。

Health tourism is one of the most important tourism development trends under the new normal.The scientific evaluation of health tourism resources plays an important role in the planning and development of health tourism.Based on the industry standards and related researches,in this paper,the evaluation index system of health tourism resources was constructed by selecting 23 evaluation indexes from the aspects of landscape value,health value,environmental conditions and development conditions.In addition,the weight of each index was calculated through the improved analytic hierarchy process(AHP)method.Since the weight of each expert was determined by their inter-class and intra-class weights,which reflect the difference between the expert′s knowledge and experiences,and the difference of individual logic,respectively.Thus,the obtained weights of the evaluation indexes are more scientific and rational.Through this research,it is expected to provide more scientific basis and guidance for the planning and development of health tourism.