中医药院校特色阅读推广活动探讨——以湖北中医药大学图书馆为例

Discussion on Characteristic Reading Promotion Activities in TCM Colleges and Universities——Taking the Library of Hubei University of Chinese Medicine as an Example

阅读推广是高校图书馆重要职责之一。中医药院校具有明显的学科特色,结合学科特色及读者阅读习惯开展有效的阅读推广活动是中医药高校图书馆一直在探索的重要课题。文章介绍了湖北中医药大学图书馆开展的特色阅读推广活动,如"读书月"系列活动、"知书林"讲堂、《本草中国》纪录片展播、"书苑杯"辩论赛、"发现中医古籍之美"系列讲座及校领导荐书等,指出阅读推广活动的实施主体为学科馆员、学生社团及学校相关职能部门,推广途径有微信及微博等新媒体、传统阵地推广模式、与社团和学校其他部门合作方式等,并从学科馆员制度的建设、学生志愿者团队的管理、新媒体运营的良性发展等方面反思,希望能为中医药院校特色阅读推广活动提供参考。

Reading promotion is an important responsibility of libraries of colleges and universities.TCM colleges and universities have obvious discipline characteristics.To combine the discipline characteristics and readers'reading habits to carry out effective reading promotion activities is an important topic for libraries of TCM colleges and universities to explore.This article discussed the characteristic reading promotion activities of the library of Hubei University of Chinese Medicine,such as“Reading Month”series of events,“Zhishulin”Lecture,China’s Materia Medica documentary show broadcast,“Shuyuan Cup”debate competition,“Discovering the Beauty of Ancient TCM Books”series of lectures and recommendations of school leaders,pointed out that reading promotion activities are mainly implemented by discipline librarians,student clubs and related functional departments of colleges and universities,and promotion channels include new media such as WeChat and microblog,traditional position promotion models,and cooperation with clubs and other departments on campus.It also reflected from the aspects of construction of the discipline librarian system,management of the student volunteer team,and sound development of the new media operation,with a purpose to provide references for the characteristic reading promotion activities in TCM colleges and universities.