新时代音乐营销文化元素与商业思维模式创新的契合研究综述

A Study Review on the Combination of Music Marketing Cultural Elements and Business Thinking Mode Innovation in the New Era

新时代音乐营销文化元素与商业思维模式结合所创造的文化产业是朝阳产业。音乐营销作为突破视觉接触、强化品牌记忆、容易掀起感情波澜,达到传唱一时的工具已经越来越得到企业器重。这就需要音乐人努力学习,努力改变和提高自己的商业思维模式。通过音乐与顾客的情感沟通,拉近了彼此的距离,与音乐产生一种共鸣,从而适时地达成交易(1)。从消费者的情感需要出发,诱导消费者心灵上的共鸣,让品牌打动消费者。让营销插上音乐的翅膀它会飞的更高更远!

the cultural industry created by the combination of the cultural elements of music marketing and the mode of business thinking in the new era is a sunrise industry.Music marketing,as a tool to break through visual contact,strengthen brand memory and easily stir up emotions,has gained more and more attention from enterprises.This requires the musicians to study hard and try to change and improve their business thinking mode.Through music and the emotional communication with the customer,close to each other's distance,and music to produce a resonance,so timely to reach a transaction.From the emotional needs of consumers,it can induce the resonance of the consumer in the mind,and let the brand move the consumer.Let marketing plug the wings of music it will fly higher and farther!