面向MC产品族设计的重卡客户需求分析与处理

Demand Analysis and Processing for Heavy-duty Truck Customers Designed for MC Product Family

从重型卡车行业实施的大规模定制(Mass Customization,MC)模式出发,基于MC产品族设计理论,通过市场调研和语义转换的方法建立以客户需求为基础的工程技术需求模板,并采用因子分析法和聚类分析法获得客户需求的重要度。运用基于模糊矩阵的层次分析法获得客户需求重要度的权重,其结果是重型卡车实施产品平台构建的关键依据,其形成的产品族设计模型能够充分体现客户的差异化定制需求。

Based on the design theory of MC product family,this paper set up a need template of engineering technology based on customer needs through the methods of market research and semantic conversion in terms of the implementation of large-scale custom design of heavy trucks.The importance of custom needs was obtained via factor analysis and clustering analysis.In the end,the importance weighting of customer needs are acquired by analytic hierarchy process based on fuzzy matrix,and the results are the key to the establishment of product platform for heavy trucks.Also,the design model for the product family will fully reflect the differentiated customer needs.