基于健康管理网络关注度的健康旅游发展研究

Development of Health Tourism Based on Online Attention to Health Management

利用百度指数平台,分析健康管理网络关注度的时空特征。为健康旅游发展提出以下建议:(1)健康旅游行业要根据游客的健康管理方案为其提供个性化旅游产品;(2)因沿海及经济发达地区的人们更加注重健康管理,健康旅游行业要针对这些地区人群特点打造相应的产品并进行目标营销;各地区要依据当地的自然资源状况开发具有本地特色的旅游产品;(3)20~49岁的人群关注健康管理较多,说明人们的健康关注趋于年轻化,健康旅游行业要为这个年龄群体提供相应的产品与服务;(4)加大健康旅游基础设施建设,大力培养具有医学、旅游学等多学科背景的复合型人才,为各地发展具有特色的健康旅游产品提供保障。

The temporal and spatial characteristics of online attention to health management were analyzed with Baidu index.The following suggestions were proposed for the development of health tourism:(1)The health tourism industry must provide personalized tourism products according to the tourists’health management plans;(2)People in coastal and economically developed areas pay more attention to health management,and the health tourism industry must target these regions and develop localized tourism products based on local natural resources;(3)People aged 20 to 49 years old pay more attention to health management,indicating a younger trend in health concerns and demand for products and services in their interest;(4)The infrastructure construction of health tourism must be sped up and multi-disciplinary talents with a multidisciplinary background in medicine,tourism,etc must be cultivated to support localized health tourism.