泉州市永春县大羽古村民俗文化旅游开发

Development of the Folk Culture Tourism in Ancient Village of Dayu,Yongchun County,Quanzhou

根据民俗学对泉州市永春县大羽古村的民俗文化做出整理归类,并以旅游学的视角进行民俗文化资源评估,得出纺织画、白鹤拳、宗教信仰以及饮食、居住民俗5类资源具有强指向,整体旅游价值高。研究发现:大羽古村在开发中存在旅游资金欠缺、旅游开发滞后、旅游宣传落后等问题。因此,提出筹措资金,保护古厝文化;适度开发,提高服务质量;加强宣传,突出文化特色这3个开发路径,推动大羽古村美丽乡村的建设。

Based on folklore,the paper classifies the folk culture of Dayu,an ancient village in Yongchun County,Quanzhou and evaluates that folk culture resources from the perspective of tourism science.The conclusion is that there are 5 kinds of resources─textile painting,White Crane Boxing,religious belief as well as diet and residence folklore─are of great tourism value.The study found that there exist problems including lack of tourism fund,tourism development lagging behind and backward tourism propaganda in the development of this ancient village.Therefore,three development measures have been proposed to further promote the construction level of the beautiful ancient village.These measures are raising funds to protect ancient houses,developing folk culture moderately while improving service,and strengthening propaganda with highlighting cultural characteristics.