浅议音乐在广告中的应用

A Brief Discussion on the Application of Music in Advertising

随着广告事业的不断发展,国内广告水平逐步提升,音乐在广告中的运用也日益重要。通过介绍广告音乐的特点、作用,探讨音乐广告的三种主要表现形式:效果式;广告歌式;叙事抒情式,使音乐辅助广告信息的有效整合与传递。

With the continuous development of advertising business,the domestic advertising level gets gradually improved.It becomes more and more important to apply music in the advertisement.This paper introduces the characteristic and function of advertising music,explores its three main forms of expression:the effect type,the type of advertising songs and the narrative lyric style.All the three forms can effectively integrate and transmit the advertising information with the assistance of music.