新媒体视域下中国古代文学传播渠道革新研究

The Innovation of Transmission Channels for Ancient Chinese Literature from the Perspective of New Media

随着新媒体时代的到来,我国古代文学的传播发生重大变化。在新媒体环境下,古代文学的传播渠道得到革新,如声音传播、视频传播。同时,信息技术手段的创新,实现了网络传播与自媒体传播,利用互联网、微博、微信公众平台,为受众提供文学知识。新媒体环境也使教育模式得到创新,利用新媒体产品搭建传播平台,帮助受众接收古代文学知识。

With the advent of the new media era,great changes have taken place in the transmission of Chinese ancient literature.Under the environment of new media,the transmission channels of ancient literature get innovated,such as sound transmission and video transmission.At the same time,the innovation of information technology means realizes make network transmission and we media transmission;in the meanwhile,Internet,microblog and WeChat public platform get widely used,providing the audience with literary knowledge.The new media environment has innovated the education model.The public can receive knowledge of ancient literature through the communication platform with new media products.