跨境电商下的中小企业竞争力评价体系构建研究

A study of the Establishment of Competitiveness Evaluation System for Small and Medium-Size Enterprise under Cross-Border E-Commerce

跨境电子商务快速增长,传统国际贸易发展相对缓慢。传统贸易中的问题和弊端也逐渐突显出来,中小企业国际贸易也面临这更多的问题,严重阻碍了中小企业外贸发展。利用跨境电子商务平台,能降低中小企业外贸中间环节,提高中小企业信息流通性,降低其交易成本,提高在国际市场中的竞争力。跨境电子商务的发展,可促使中小企业不断革新自身贸易模式,改变自身竞争环境和竞争方式,提高中小企业在国际市场的竞争力。

Cross-border e-commerce is growing rapidly compared with the relatively slow development of traditional international trade,which gradually highlights the problems and drawbacks in traditional trade.The international trade in small and medium-sized enterprises also confronts even more problems which seriously hinder the development of the foreign trade.The use of cross-border e-commerce platform can reduce the intermediate links of the foreign trade,can improve the information flow,can reduce their transaction costs and can improve their competitiveness in the international market.The development of cross-border e-commerce can promote small and medium-sized enterprises to constantly innovate their own trade models,can change their own competitive environment and competition modes,and can improve their competitiveness in the international market.