网络平台行为的垄断性研究——基于大数据的使用展开

Study on the Monopoly of Network Platform Behavior——Based on the Use of Big Data

网络平台的崛起与数据的积累并货币化有密切的关联。由于网络效应的存在,数据产权界定不清晰,平台形成了大数据的竞争优势。与大数据有关的垄断案件也不断挑战着司法实践。以大数据为基础,网络平台可以实施排除和限制竞争的行为,如市场扩展、拒绝交易及数据驱动的收购等。这些行为对市场绩效、创新、消费者都可能产生负面的影响。对经营者实施的竞争行为应当进行反垄断审查,以保持市场的自由与开放。合理的确定数据权利有利于建立良好的竞争秩序。

The rise of the platform is closely related to the accumulation and monetization of data.Due to the existence of network effect,data property ownership is not clearly defined.The platform has formed the competitive advantage of big date.Monopoly cases related to big data are challenging judicial practices.Based on big data,platforms can implement behaviors that exclude and limit competition,such as market expansion,rejection of transactions refusal to deal and data-driven acquisitions.These actions can have a negative impact on market performance,innovation and consumers.Antitrust review should be conducted to keep the market free and open.Reasonable determination of data rights is conductive to establishing a good competitive order.