摘要
历史文化风貌区是上海这座璀璨城市中一颗古今相交融的明珠,更是外来游客和本地居民意向旅游目的地之一,这为旅游目的地居民带来一定的影响,本文以衡山路-复兴路历史文化风貌区为研究对象,通过问卷调查和访谈的方式进行研究调查,采用李克特量表进行评分,对收集的数据用SPSS19.0对其进行处理分析,研究结果表明衡复历史文化风貌区旅游影响的感知与该地的居民社会属性关联度较大,尤其体现在居民的文化程度与职业上,并且得知外地居民与本地居民因为利益的不同对旅游环境、经济、社会文化的影响有着不同的态度和认知,这都体现出在衡复地区生活的居民背景与属性的复杂性。
The historic and cultural areas in Shanghai is known as a resplendent pearl with a blend of ancient and modern features,and one of the most anticipated tourist destinations both for foreigners and local residents,which has a certain impact on the residents of tourist destinations.Based on the case study of Hengshan Road-Fuxing Road historic and cultural area,this thesis conducts surveys through questionnaires and interviews,and scores them by Likert scale,then processes and analyzes the collected data with SPSS19.0.The result of the study shows that the perception of tourism impact of Hengshan Road-Fuxing Road historic and cultural area is highly correlated with the local residents'social attributes,especially in the residents educational level and occupation;due to different interests,non-local residents and local residents have different attitudes and cognitions towards tourism environment,economy as well as social culture,which all reflect the complexity of background and attributes of residents living in Hengshan Road-Fuxing Road historic and cultural area.
作者
黄丽琴
吴国清
HUANG Liqin;WU Guoqing(Shanghai Normal University,Shanghai 200234,China)
关键词
历史文化风貌区
上海
旅游影响
居民感知
李克特量表
Historic and cultural area
Shanghai
tourism impact
residents′perception
Likert scale
