闽南沿海农村篮球推广模式和策略

The Promotion and Strategy on the Basketball of Coastal Rural Area of Southern Fujian

采用文献资料法等,对闽南沿海农村篮球推广模式和策略进行研究。主要结论:推广模式为政府主导下的多主体联动模式;推广策略是政府借城镇化建设修建篮球场地,扶持篮球赛事至成熟后移交给篮球协会,篮球协会吸纳村镇"活跃分子"开展篮球推广工作,以"大篮球赛"的办赛理念培育群众基础,村镇企业、成功人士为篮球推广提供经济保障,村镇老一辈以奖励参赛运动员的方式让体育精神和乡风文明建设共融传递。

The paper discussed the promotion and strategies on the basketball of costal rural area of southern Fujian by the methods of literature review and so on.The main conclusions are as follows:The promotion is a government-led of multi-agent linkage pattern;The strategies are as followed:The government built basketball courts during the process of urbanization construction;With the development of the basketball events,basketball association can be the one that in charge of operation;The association can take the help from rural people who are interested in this sport for the activity promotion;Used the"big basketball game"concept to hold competitions to foster base of mass sport;The village and town enterprises,successful people provides economic guarantee for basketball development;The older generation passes the sports spirit and rural civilization together by rewarding the participating athletes.