包装设计的图文意象及机能探析

近现代包装的革新,着重寸:包装的机能改进,包装观念的更新,新材料的开发,生产的科学化,机械化、自动化以及包装管理组织的确立。包装设计更为生动、灵活,包装的革新始终围绕着生产—销售—使用—废弃的流程做文章。因此,包装除了保护产品,延长使用期限,避免受外来之伤害,增加商品附加值、提高可靠性、安全性之外,亦肩负了重要的促销任务。

The innovation of modern packaging,emphasis on:the improvement of the function of packaging,the renewal of the concept of packaging,the development of new materials,the scientific production,mechanization,automation and the establishment of packaging management organizations.Packaging design is more vivid,flexible,packaging innovation has been around the production of one sale and one use of the process to make articles,therefore.In addition to protecting the products,extending the period of use,avoiding the injury from the outside,increasing the added value of the goods,improving reliability and safety,packaging also shoulder an important promotional task.