摘要
The World Cup,known as the“peace time wars”in China,is the world’s largest sports event and the sports IP with the greatest commercial value.The 2018 Russian World Cup kicked off on June 14th,with 32 teams competing for the FIFA World Cup.As the world’s most influential sports event,the World Cup is of great commercial value.At present,a complete World Cup profit system has been formed,ranging from broadcasting and sponsorship fees to a bottle of beer and a mascot and all becoming the drivers of the World Cup economy.
