旅游企业主移民的生活满意度与地方认同关系研究——以丽江古城为例

A study on the relationship between life satisfaction and place identity of migrant tourism entrepreneurs:A case study of Lijiang ancient town

旅游企业主移民作为当下社会转型背景下所产生的移民类型,反映了我国现阶段社会复杂多元流动的特点,已成为旅游地理学等学科的研究热点.以丽江古城的旅游企业主移民为研究对象,通过问卷调查获取相关数据,基于SPSS22.0统计软件,对丽江旅游企业主移民生活满意度与地方认同的关系做了回归分析,并探讨社会关系的中介作用,结果显示:(1)旅游企业主移民生活满意度对地方认同有显著影响;(2)社会关系在生活满意度与地方认同之间起显著的部分中介作用;(3)生活满意度对自我效能的解释水平最高,对依恋的解释水平最低.最后,在此基础上为丽江古城的可持续发展提供了建设性意见.

As a type of immigrants arising from the current social transformation,the status of migrant tourism entrepreneurs reflects the characteristics of the complex and pluralistic mobility of our society at the present stage,and has also become a research focus in tourism geography and other disciplines.This paper takes migrant tourism entrepreneurs in Lijiang as the study object to analyze the relationship between their life satisfaction and place identity,and discuss the mediating effect of social relations.Results by SPSS22.0 and regression analysis show that:(1)Life satisfaction of migrant tourism entrepreneurs has a significant effect on their place identity;(2)Social relations play an intermediary role on the relationship between life satisfaction and place identity.(3)The life satisfaction is most helpful to explain self-efficacy,while least helpful to explain attachment.This study provides constructive suggestions for the sustainable development of Lijiang ancient town.