网络文学的渠道与内容关系解析

An Analysis of the Relationship between Channels and Contents of Online Literature

没有互联网这一渠道,就不可能产生网络文学这一样式,而网络文学的内容由最初的作者自发上传,发展到由文学网站根据受众阅读产生的数据划分等级,由此分门别类,进而引导和规约作者,形成独特的写作范式。2018年是一个非常重要的时间节点,网络文学走过了20年的历程。总结这段不平凡的网文发展史,可以清晰地看到,网络文学渠道与内容之间的关系直接影响到了网文的整体发展,两者关系经历了三个发展阶段:一是PC端时期渠道与内容的博弈,二是移动端阅读彰显渠道优势,三是IP时代内容重回王者地位。

Without the Internet,online literature would not have emerged.At the beginning,works of online literature were spontaneously uploaded by the author.This mode then developed into a unique writing paradigm under which authors were guided and constrained by literary websites according to categorized reader data.The year 2018 is an important milestone that marks the 20 years’development of online literature in China.The history of online literature shows that the relationship between channels and contents,which has shaped the overall development of this literature,has gone through three stages:the game between channels and contents in the period of PC;the channel advantage of digital reading in the period of mobile device;the formation of the motto“content is all”in the period of IP(Intellectual Property).