基于WCI的贵州省本科高校图书馆微信公众平台信息传播影响力分析

Analysis of the Impact of Information Spread on WeChat Public Platform of Guizhou Undergraduate University Library Based on WCI

在新媒体时代,微信公众平台的快速发展为各行各业的宣传模式带来了新的契机,贵州省各本科高校图书馆也相继开通了微信公众号,图书馆的文献信息服务变得更加便捷。基于WCI微信传播指数分析了贵州省本科高校图书馆微信平台信息传播影响力排名,结合公众号的热门文章进行数据挖掘与分析,总结出影响微信公众号传播效果的因素,提出贵州省本科高校图书馆微信公众号影响力提升策略。

In the new media era,the rapid development of the WeChat public platform has brought new opportunities for all kinds of publicity modes.The undergraduate university libraries in Guizhou Province have also launched the WeChat public number one after the other,and the library’s document information service has become more convenient.Based on WCI WeChat Spread Index,this paper analyzes the rankings of influence of information dissemination in WeChat platform of undergraduates in Guizhou Province,and conducts data mining and analysis based on the popular articles of Public Numbers.It summarizes the factors that affect the dissemination of WeChat public numbers,Library WeChat public number influence promotion strategy.