论视觉叙事范式下的国家法治形象传播

On the Image Communication of the National Rule of Law in the Paradigm of Visual Narrative

国家法治形象不仅源于国家法治的本质存在和客观状态,而且源于公众对国家运行状态和治国战略的认知、判断和情感。国家法治形象的塑造与传播是国家全面依法治国战略的直接反映,是作为国家形象战略传播布局的重要环节。当前,国家法治形象受到了国家现实法治状态和传播环境变革的双重影响。然而在当下视觉传播环境中,视觉叙事本身的特征及在法治传播中的功能如若未能及时协调和控制,则会使法治形象在传播中遭遇政治功能和社会功能的掣肘、"虚"和"实"形象的认知悖论以及形象共识与多元解读之间信息错位的窘境。因此,法治形象在视觉叙事的传播过程中需要进行以国家权威为主导、形象塑造刚柔并济、角度叙事和艺术审美统一协调、法治文明为价值共识的革新与突围。

The image of the national rule of law originates not only from the existence and objective state of the national rule of law,but also from the public'sperceptions,judgments,and emotions regarding the state of operation of the country and the strategy of governing the country.The shaping and dissemination of the country image under the rule of law is a direct reflection of the country's strategy to govern the country in a comprehensive manner and it is an important part of the country's image strategy distribution.At present,the image of the country under the rule of law has been affected by the state's reality of the rule of law and the transformation of the communication environment.However,in the current visual communication environment,if the characteristics of visual narrative itself and the function in the spread of the rule of law are not coordinated and controlled in time,the image of the rule of law will encounter the difficult coordination of the political function and the social function in the dissemination,the"virtual"and"realistic"cognitive paradox image and the dilemma of misplaced information between image consensus and multiple interpretations.Therefore,the image of the rule of law needs to carry out the reform and breakthrough in the process of the visual narrative,which is based on the authority of the state,the combination of rigid and soft imagery,the unified narrative of the angle of the image,and the aesthetic and artistic harmony.