工业4.0战略驱动下企业平台生态圈构建与组织变革

Industrial 4.0 Strategy Driven Enterprise Platform Ecosystem Construction and Organizational Change

德国"工业4.0"战略的提出预示着第四次工业革命到来。在此背景下,平台生态圈成为一种重要商业模式和组织形式,其功能可概括为不同用户群体创造和交换价值的界面。为了进一步揭示平台生态圈构建机制和行为过程,厘清其与企业组织变革的关系,从生态学视角,采用理论推演与案例分析方法,对平台企业界定、平台生态圈构建机制以及如何进行组织变革以适应平台生态系统等问题展开研究,最后以海尔集团平台生态圈的构建为案例进行分析。研究结果表明,平台生态圈构建必须经历双边市场定位、网络效应激发、盈利模式选择、平台生态规则制定等关键环节,在该过程中,企业需要结合平台生态圈规则,从认知模式、组织结构和业务流程3个方面进行组织变革,以适应该新型商业组织模式。

The introduction of Germany's"industry 4.0"strategy indicates the arrival of the fourth industrial revolution.In this context,the platform ecosystem becomes an important business model and organizational form,and its functions can be summarized as the interface between the creation and exchange value of different user groups.In order to further reveal the internal mechanism of constructing platform ecosystem and the process,and clarify the platform the construction of ecosystem and the relationship between enterprise organizational change,This paper from the perspective of ecology,adopts the method of theoretical deduction and case analysis,focuses on the definition of platform enterprise,the internal mechanism and the process of the construction of the ecosystem and how to carry out organizational change issues of ecosystem study to adapt to the platform.And through the analysis of the construction and organizational change of Haier platform ecosystem,the above theoretical deduction process is verified.The results show that the platform construction of ecosystem to pass bilateral market localization,stimulate the network effect,choose profit model,such key links as platform ecological rules and processes,at the same time,the enterprise needs to combine platform ecosystem rule from cognitive model,organization structure and business process three aspects of organizational change,to adapt to the platform ecosystem.