微信公众平台在高校思想政治教育中的应用研究

Research on the Application of We Chat Public Platform in Ideological and Political Education in Colleges and Universities

随着互联网和通信技术的不断发展,微信公众平台在思想政治教育工作中的有效运用逐渐受到高校思想政治教育工作者的关注与重视。高校思想政治教育工作应及时转变理念,及时应用微信公众平台加强大学生思想政治教育工作。以佛山地区7所高校为研究对象,首先从理论层面,通过对应用微信公众平台进行思想政治教育的机遇与挑战分析其可行性;其次,从实证层面,对上述7所高校的官方微信公众平台进行现状研究并提出存在的问题;最后,结合理论层面与实证层面的研究提出了微信公众平台在高校思想政治教育工作中的应用路径。

With the continuous development of Internet and communication technology,the effective use of WeChat public platform in ideological and political education has been paid more and more attention by ideological and political educators in colleges and universities.It should be changed in time and the WeChat public platform should be used to strengthen the ideological and political education of college students.Taking 7 colleges and universities in Foshan as the research objects,the paper analyzes the feasibility of applying WeChat public platform to ideological and political education from the theoretical level,and secondly from the empirical level studies the current situation of the official WeChat public platform of the seven universities and puts forward the existing problems.Finally,combining the theoretical and empirical research,the paper puts forward the application path of the WeChat public platform in the ideological and political education in colleges and universities.