摘要
本文首先对五常大米品牌发展现状和五常大米品牌建设所存在的问题进行分析,然后阐明五常大米品牌建设的优势及面临机遇,最终为五常大米品牌化发展提出合理建议。
This paper firstly analyzed the status quo of Wuchang rice brand and the problems existing in the construction of Wuchang rice brand,then expounded the advantages and opportunities of Wuchang rice brand construction,and finally put forward reasonable suggestions for the development of Wuchang rice brand.
作者
牛羿
郭斐
曲锴锐
荣怡
姜玉杰
卞祺
Niu Yi;Guo Fei;Qu Kairui;Rong Yi;Jiang Yujie;Bian Qi(COFCO Nutrition and Health Research Institute Co.Ltd,Beijing 102209,China;Beijing Key Laboratory of Nutrition&Health and Food Safety,Beijing 102209,China;Beijing Engineering Laboratory for Geriatric Nutrition Food Research,Beijing 102209,China)
出处
《现代食品》
2018年第14期16-18,共3页
Modern Food
关键词
五常大米
品牌化
供给侧
Wuchang rice
Branding
Supply side
