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基于社群旅游的成员认同感提升策略研究 被引量:1

A Study of Promotion Strategy of Members' Identity Based on Community Tourism
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摘要 社群作为一种移动互联时代下的产物,最先源于知识社群,逐步拓展到旅游业。以往旅行社提供的旅游产品同质化严重的现象已凸显,缺乏创新性的旅游模式也无法适应当今旅游分众化的趋势,旅游已俨然从过去的"组团游"时代,慢慢走向"人以群分的"社群旅游时代。因此本文基于社群旅游这一新的旅游模式,去探讨分析其旅游社群成员认同感,学者们早已实证得出认同感对人们行为倾向具有深刻影响,故研究成员认同感的提升对社群旅游的蓬勃发展具有重要意义。 As a product of the era of mobile internet,the community first originated from the knowledge community and gradually expanded into products,brands,hobbies communities.However,the most suitable environment for the growth of communities was the tourism industry full of cultural elements.The phenomenon of serious homogeneity of travel products provided by travel agencies has become prominent,and the lack of innovative tourism models can not adapt to the trend of current tourism decentralization.Tourism has slowly moved from the“group travel”era to the“community tourism era”about“group of people”.this article is based on the new tourism model of community tourism,to explore and analyze the identity of the members of the tourism community,scholars have already empirically concluded that the sense of identity has a profound impact on people’s behavioral tendencies,so researching the improvement of the community member’s identity is of great significance to the flourishing development of community tourism.
作者 张明 Zhang Ming(School of Tourism and Urban Planning,Zhejiang Gongshang University,Zhejiang Hangzhou 310018,China)
出处 《江苏商论》 2018年第9期80-81,92,共3页 Jiangsu Commercial Forum
关键词 社群旅游 社群认同 价值认同 旅游体验 community tourism community identity value identity tourism experience
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