大数据在新零售中的应用及价值解读

Interpretation of the Application and Value of Big Data in New Retail

随着信息技术的快速发展,大数据技术已经逐渐在多个领域得到广泛运用。对于销售行业而言,大数据的运用使得数据信息的记录、分析、运用等方面更加简便有效。在零售的过程中,利用大数据技术以及物联网技术能够实现产品销售信息的快速整合,进而为企业的营销方案提供数据支持。对大数据在新零售中的应用问题展开讨论,从大数据在新零售中的营运价值出发进行分析,探讨大数据在新零售中的具体运用方式。

With the rapid development of information technology,big data has gradually been widely used by people.At this stage,people's lives are developing in the direction of informationization.Especially for the sales industry,the use of big data makes the recording,analysis and application of data information more convenient and effective.In the process of retailing,the use of big data has the Internet of Things technology to achieve rapid integration analysis of product sales information,and thus provide data support for the company's marketing program.This paper focuses on the application of big data in new retail,starting with the operational value of big data in new retail,and then analyzing the specific application of big data in new retail.