“精明买家":政府购买体育公共服务的内在逻辑、现实困境与实现路径

Smart Buyer:The Internal Logic,Practical Dilemma and Realization Path of Government Purchasing Sports Public Service

政府购买是体育公共服务高质量供给的重要手段,成为"精明买家"是政府提高体育公共服务购买能力的核心问题。通过文献资料、实地调查和跨学科分析等研究方法,从经济、管理、政治三重视角分析政府购买体育公共服务的内在逻辑,从需求方、供给方、购买机制3个方面探寻政府购买体育公共服务的现实困境,最后对政府如何成为体育公共服务的"精明买家"提出政策建议。当前,体育公共服务政府购买的现实困境主要表现,3个方面:需求方,政府的现实能力难以匹配"精明买家"的客观要求;供给方,"现实市场"与"理想市场"差距明显;购买机制,多重代理导致供给价值目标错位。政府如何成为"精明买家"的路径为,(1)构建"精明买家"协同供给平台:推动政府职能转变,完善财政投入体制,规捋多元协同供给秩序;(2)创新"精明买家"发展模式:明确优先发展地位,引导"财政推动+金融协同"渐进式发展,促进"互联网+精明买家"融合;(3)培育"精明买家"社会组织承接能力:推动"内部自生性"发展,加快向"养事"转型;(4)夯实"精明买家"市场基础:以合同管理为核心,灵活运用各类监管手段;(5)完善"精明买家"制度保障:建立问责机制,搭建协同治理管理框架。

As we know,government purchase is an important way to promote the reform of sports public service supply.Being a"smart buyer"is the core issue of improving the purchasing power of government sports public services.In this paper,the implementation path to become a sports public service smart buyers were proposed by means of literature,field investigation and interdisciplinary analysis based on the previous studies.The study showed that the current plight of the government procurement of sports puhlic service mainly displays three aspects.Firstly,the realistic ability of government is difficult to match the objective requirement of smart buyer in the aspect of demand side.Secondly,the gap between the real market and the ideal market is obvious at the aspect of supply side.Thirdly,multiple agents lead to misalignment of supply value objectives in the aspect of purchasing mechanism.Based on these researches,some path can be summarized,such as:(l)promoting the transformation of government functions,improving the financial investment system,and building a smart buyer collaborative supply platform,(2)leveraging social capital and building support system,(3)guiding the development of transformation,changing the funding model and enhancing the smart buyers to achieve the ability of sports organizations to undertake,(4)attention to contract management,flexible using of various means of supervision and improving the smart buyers regulatory capacity,(5)establishing accountability mechanism,improving the legal foundation,and consolidating the system guarantee of smart buyer.